Audience Research and Feedback

Socio economic: GEARS
• Gender
• Ethnicity
• Age
• Region
• Socio-Economic

For each part of the acronym state what will be in the advert (in terms of media language/representation) to attract your audience, use the brief to help establish the target audience profile

Gender:

It is targeting both genders, as both genders are present in the adverts.

Ethnicity:

More than one ethnicity is being targeted, as the models have different ethnicities.

Age: 

It is targeting 16-25 year olds, as there is a catchy slogan, and bright colours.

Region:

It is targeting Essex, this is made apparent by the bright colours, this links to the stereotype of Essex being party people

Socio-Economic:

C1,C2,D,E are targeted, as the models would be wearing working class clothes but possibly also office clothes.

The Struggler: It makes fast food for these kinds of people. Humour can also be used to relate to these kinds of people. Students are also being targeted, as they don't have much money.

Survey Monkey Questionnaire:

1. How old are you? (create age categories)
2. What is your gender?(bullet points, male,female, other)
3. What is your initial reaction to the adverts? (Insert 2 adverts)
4. Which logo do you prefer? (Insert 2 Logos, explain why)
5. Is the regional identity of Essex effectively conveyed in the advert? (explain why)
6. How well is the target age range of 16-25 targeted?
7. Which slogan do you prefer? (Insert 3 Slogans,ITS GOOD TO TALK FOOD!, YOUR food straight to YOUR door, FOOD ON THE GO! )
8. In your opinion, how well are the adverts organised, in terms of the location of images, text, slogan, logos)
9. What are the strong points of the adverts?
10. How could the adverts improve?