


The main colour of the logo is red as it would make the person hungrier. This is also the reasoning for using yellow as the secondary colour. The lady has unrealistic proportions to represent the stereotype of Essex. This logo could be improved by possibly adding a black outline.

The main colour of the logo is red as it would make the person hungrier. The secondary colour is blue, as it would calm the customer. This links to the idea of luxury. The lips link to the idea of glamour, which is a stereotype of Essex.
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