NEA BRIEF

Mock up designs

Idea 1:
Someone with hoop earrings on the phone, ordering food

Idea 2:

A close up of a takeaway

Idea 3:Someone eating food

Idea 4:

saveloy, while "oye oye saveloy"is written on the side of the saveloy

Advertising appeals

Emotional Advertising Appeals
Appealing to your audience's emotions can be achieved through strong imagery, impactful text or powerful music. An emotional advertising appeal depends more on feelings and perceptions than logic or reason to provoke action.

Fear Appeal
Using strong visuals, ads can draw on hidden fears. Some ads draw on personal fears, while others draw on a sense of loss. In this graphic ad, fear of losing something awesome may motivate people to take action and help save the forests.

Humor Appeal
Humor can bring relief to what might otherwise be a mundane and expected ad. The right type of humor will grab attention for organic engagement from your audience. Humor can be risky, so businesses really have to know themselves and their audience before committing to something that could bring negative attention if there is a misunderstanding. Virgin Mobile is always pushing the boundaries with sex-charged jokes and this bus humor is right up their advertising alley.

Endorsement Appeal

We all know that many of the professional athletes, actors, actresses and celebrities that push products aren't necessarily an important part of the product, but the effect is still felt. Mila Kunis hardly has much to do with Jim Beam's brewing process, but she is a strong endorser of the product. Beautiful, strong, and believably familiar with her whiskey, the actress puts her stamp on the brand and adds authority without being in the industry as any kind of professional.

Celebrities, athletes and big-name influencers are used quite often to endorse products in order to stir popularity despite having nothing (or little) to do with their creation, direction or knowledge of the industry. The ad world (or sports world) may never forget how Joe Namath endorsed pantyhose he admittedly did not use.

Logo Design

The main colour of the logo is red as it would make the person hungrier. This is also the reasoning for using yellow as the secondary colour. The lady has unrealistic proportions to represent the stereotype of Essex. This logo could be improved by possibly adding a black outline.

The main colour of the logo is red as it would make the person hungrier. The secondary colour is blue, as it would calm the customer. This links to the idea of luxury. The lips link to the idea of glamour, which is a stereotype of Essex.

Advertising Strategies

Headlines
Illustrations and Photography
Body Copy
Layout
Posters
Typography
Celebrity Endorsement
Humour
Saturated colours
Student discounts
Sans Serif
Images
Logo

What does my logo need

What does a Logo need:

Bright Colours

Artwork - Simple

Fonts - Bold

Relevance

Memorable

Stroke can be used to do outline around a text, e.g. JUST EAT.