Statement of Intent

Final Evaluation

My adverts were intended to attract the target audience of the ages 16 - 25, from Essex.  The target audience was successfully represented in these adverts, as both of the models are from the age range. Another way that the target audience is successfully represented is that both of the models are from Essex. The stereotype of Essex is very subtle, this was done so no one would be offended. Also negative regional stereotypes  are not played upon, because this could repel the target audience. However, the Essex dialect is played upon with the line "oye oye saveloy" being placed on a saveloy, this also an idea that I had from the mock designs. The adverts were also intended to relate to food. This criteria is successfully met, as 3 out of 4 of the adverts feature food. Also, the fact that Yourfood is a delivery service is reflected in the first advert, as the food is being ordered via phone. One thing that was stated in my statement of intent was the fact that the logo would be placed in one of the corners, so the meaning of the advert was not disturbed. This eventually also happened in my final adverts.

Audience Research and Feedback

Socio economic: GEARS
• Gender
• Ethnicity
• Age
• Region
• Socio-Economic

For each part of the acronym state what will be in the advert (in terms of media language/representation) to attract your audience, use the brief to help establish the target audience profile

Gender:

It is targeting both genders, as both genders are present in the adverts.

Ethnicity:

More than one ethnicity is being targeted, as the models have different ethnicities.

Age: 

It is targeting 16-25 year olds, as there is a catchy slogan, and bright colours.

Region:

It is targeting Essex, this is made apparent by the bright colours, this links to the stereotype of Essex being party people

Socio-Economic:

C1,C2,D,E are targeted, as the models would be wearing working class clothes but possibly also office clothes.

The Struggler: It makes fast food for these kinds of people. Humour can also be used to relate to these kinds of people. Students are also being targeted, as they don't have much money.

Survey Monkey Questionnaire:

1. How old are you? (create age categories)
2. What is your gender?(bullet points, male,female, other)
3. What is your initial reaction to the adverts? (Insert 2 adverts)
4. Which logo do you prefer? (Insert 2 Logos, explain why)
5. Is the regional identity of Essex effectively conveyed in the advert? (explain why)
6. How well is the target age range of 16-25 targeted?
7. Which slogan do you prefer? (Insert 3 Slogans,ITS GOOD TO TALK FOOD!, YOUR food straight to YOUR door, FOOD ON THE GO! )
8. In your opinion, how well are the adverts organised, in terms of the location of images, text, slogan, logos)
9. What are the strong points of the adverts?
10. How could the adverts improve?

TEXTUAL ANALYSIS PRINT ADVERTS.

Mind map of stereotypes associated with Essex/ Essex Culture

NEA BRIEF

Mock up designs

Idea 1:
Someone with hoop earrings on the phone, ordering food

Idea 2:

A close up of a takeaway

Idea 3:Someone eating food

Idea 4:

saveloy, while "oye oye saveloy"is written on the side of the saveloy